Posted by: Brett
At today’s Facebook press event, Mark Zuckerberg detailed Graph Search, an improved search experience allowing you to view Facebook content more intuitively. Graph Search lets you search a specific query and it will bring back specific results based on the query, compared to a regular web search which brings back results based on keywords. In a video explaining the new search experience, Lars Rasmussen, Director of Engineering at Facebook, explained how he used Graph Search to look for dentists his friends liked because he was new to the area. All non-Facebook queries will default to a Bing search.
Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook.
Facebook says Graph Search is still in early development, although they’re rolling it out very slowly as a limited preview / beta to a “very small number of people who use Facebook in US English”. They say it’ll be improving over the coming months and will later allow for searches of wall posts, Open Graph actions, and more.